Description

Blue Dot Pk is an online store who deliver Technology solutions to their respectable customers. We  add productivity in your business by embedding latest technology.

Competitive Analysis

Our Core Competitor is MEGA DOT PK. As they are using PHP based application in their website.

From Research it’s proved that Magento is highly powerful CMS for SEO. As far as Social Media Campaign is concerned we will do it after few months and will capture a huge presence there. As OLX adopted paid clicks strategy. We have planned to make trend #bluedotpk one time every month on twitter.

Other Competitors are:

  • Air Tech
  • PC House
  • IKC
  • Spectrum
  • Cabinet
  • E Box System
  • Regent
  • Wise Tech
  • JN Technologies

Product/Service Plan

We currently offering following Products

  • Laptops
  • Desktops
  • Projectors
  • LED
  • Laptops/Desktops Accessories
  • Servers
  • Printers

Upcoming Products

  • Bio Informatics Devices
  • Smartphones
  • Tablets

Web Development Plan

As we are going to make e-commerce supported site

It’s better choice we go towards E-commerce CMS

Famous CMS are:

  • Magento
  • Zen Cart
  • OS commerce
  • Prestashop

We select Magento which is highly secure , easy to maintain, add in features facility.

Marketing Plan

As we are going to start online business, so it’s better option to promote it online.

Why online Advertising?

ü  Cost Effectiveness

ü  Performance Oriented

ü  Deep Targeting

ü  Tracking

There are different type of techniques used in  promoting business online we follow four methods: SMM , SEO , Link Exchange & Blogging.

Social Media Marketing

v  Facebook

  • By making an Official Page of your business
  • Promoting it on different groups ( e.g make a technology related group and post your latest products and people share their reviews about product )
  • Appropriate Tagging
  • Share watermark posted pictures on your wall

v  Twitter

  • Increase your follower by following the going trends on twitter
  • Tweets related to your business but don’t forget the using # tag before the trend name
  • Be careful about Un appropriate tagging

v  Linkedin

  • Professional Networking “where you can promote your business at a corporate level and can generate enterprise level deal.
  • Linkedin is third largest networking site where most of the business deals have been done.

v  Google Plus

  • In future Google will start count Google plus posts in their SERP’s. The purpose of taking this step by Google is to eliminate the Facebook social media monopoly.

v  StumbleUpon

  • Share your webpage’s with stumble

Search Engine Optimization

It’s a big debate to select SEO or SEM for promoting your business online through search engine. According to my point of view SEO is more useful if you want to promote your business in long term. For short term no doubt SEM is better option.

We select 50 Keywords related to our business. We worked on it to get better ranking  SERP’s (Search Engine Result Page)

Link Exchange Program

Placed link of our site on different websites, through we generate traffic. For generating a lead , first step is to create a hype of visitor, which increase the chances of lead.

Blogging

Made a OLY blog, where we post related to products and end of each article put the link our site.

Operations Plan

Payment Gateways:

Famous Third Party Payment Gateways are:

  • Money Bookers
  • Pay Pal
  • Alert Pay
  • 2checkout.com
  • Authorize.net

Other Payments Gateways are:

How Transaction Takes Place?

 Our core focus is not only transaction through Credit Card or PayPal( As paypal facility is not available in Pakistan). We also provide a facility of bank transfer to our customer

Financial Plan

Items Cost
Domain 2500 / 2years
Hosting solution (shared Hosting)Unlimited spaceUnlimited bandwidth 5500 / year
Ecommerce site designing and development 20,000
MarketingSEOSMM

Link Exchange

Blogging

 10,00015,000

5,000

10,000

40,000
Total Rs 68,000/-

Terms & Conditions:

  • Blue dot Pk help you in claiming the warranty of your product in between the period of Warranty.
  • Blue Dot Pk does gives you It’s own warranty. We are authorize reseller of Dell, Lenove, Hp and Apple, so you claim your warranty through Unique Technologies and Pakistan Office products outlets which are in all major cities of Pakistan( Karachi, Lahore, Peshawar, Islamabad, Faislabad).
  • Software Charger and Battery is not part of warranty.
  • We’ll deliver product after payment
  • Free Home Delivery in following sectors of Islamabad ( F-10, F-110, F-8, F-7,F-6, G-6, G-7, G-8, G-9 ,G-10,G-11,  I-10, I-9, I-8)

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