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E Commerce Project in Business Administration


Blue Dot Pk is an online store who deliver Technology solutions to their respectable customers. We  add productivity in your business by embedding latest technology.

Competitive Analysis

Our Core Competitor is MEGA DOT PK. As they are using PHP based application in their website.

From Research it’s proved that Magento is highly powerful CMS for SEO. As far as Social Media Campaign is concerned we will do it after few months and will capture a huge presence there. As OLX adopted paid clicks strategy. We have planned to make trend #bluedotpk one time every month on twitter.

Other Competitors are:

Product/Service Plan

We currently offering following Products

Upcoming Products

Web Development Plan

As we are going to make e-commerce supported site

It’s better choice we go towards E-commerce CMS

Famous CMS are:

We select Magento which is highly secure , easy to maintain, add in features facility.

Marketing Plan

As we are going to start online business, so it’s better option to promote it online.

Why online Advertising?

ü  Cost Effectiveness

ü  Performance Oriented

ü  Deep Targeting

ü  Tracking

There are different type of techniques used in  promoting business online we follow four methods: SMM , SEO , Link Exchange & Blogging.

Social Media Marketing

v  Facebook

v  Twitter

v  Linkedin

v  Google Plus

v  StumbleUpon

Search Engine Optimization

It’s a big debate to select SEO or SEM for promoting your business online through search engine. According to my point of view SEO is more useful if you want to promote your business in long term. For short term no doubt SEM is better option.

We select 50 Keywords related to our business. We worked on it to get better ranking  SERP’s (Search Engine Result Page)

Link Exchange Program

Placed link of our site on different websites, through we generate traffic. For generating a lead , first step is to create a hype of visitor, which increase the chances of lead.


Made a OLY blog, where we post related to products and end of each article put the link our site.

Operations Plan

Payment Gateways:

Famous Third Party Payment Gateways are:

Other Payments Gateways are:

How Transaction Takes Place?

 Our core focus is not only transaction through Credit Card or PayPal( As paypal facility is not available in Pakistan). We also provide a facility of bank transfer to our customer

Financial Plan

Items Cost
Domain 2500 / 2years
Hosting solution (shared Hosting)Unlimited spaceUnlimited bandwidth 5500 / year
Ecommerce site designing and development 20,000

Link Exchange






Total Rs 68,000/-

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