Zameen.com, Pakistan’s largest property portal, has launched a new television commercial on all major networks as a part of its second full-blown TV campaign.
This latest 55-second ad comes after two 40-second commercials that aired in October 2015. While the previous ones highlighted the frustrations that come with buying and renting through traditional means, this TVC outlines the struggles one usually faces with finding property on irrelevant online mediums, contrasting it through clever humour with Zameen.com’s immense database of genuine property listings.
In a highly entertaining manner, it visually depicts the problems that are bound to arise if property seekers search for what they need in the wrong place.
“Our company does not believe in being a jack of all trades. We deal in real estate, and we’re the best at it in Pakistan. Our new ad highlights this point very effectively,” said Zameen.com Co-CEO Imran Ali Khan.
“Although Zameen.com is already the country’s most beloved property portal, this TVC will help us reach even more new users across Pakistan. Our emphasis on constant innovation does not just apply to our products and services, but to our marketing strategy as well,” he added.
The TVC has been developed in collaboration with top advertisers to give users an engaging, high-quality copy. Along with the ad, the campaign also consists of radio spots on various popular English and Urdu channels.
Zameen.com was in the news earlier this year for securing a $20 million investment in its latest venture round. It currently boasts over 4 million monthly visitors, 600,000 registered members, a team of over 550 talented individuals, and presence in over 30 cities across Pakistan.