With the New Year around the corner, real estate agents and developers will start to revamp their marketing strategies for 2015.
To help agents find maximum success in 2015, Lamudi.pk provides these top tips for those in the property sector to up their game.
- Go beyond your comfort zone: Leads are the way agents secure clients. It is basically an introduction to someone the agent has not met yet. To be a successful real estate agent you need to be experimenters, try out different lead sources, explore different advertising campaigns, and take note of what works and what does not. In 2015, brokers need to step out of their comfort zone and go the extra mile to get the maximum leads.
- Build a strong presence online and offline: Real estate agents need to stay in the loop everywhere. This means being active on all possible channels such as: social media, advertising and even through traditional methods such as postcard mail outs. They need to position themselves as professionals who can advise and assist with anything real estate related. Great customer service is all about knowledge and authenticity, so agents who treat each client’s purchase as vitally important will likely be the most successful. Keep in touch with all your clients and steer them smoothly through the entire house-hunting process so they keep coming back to you.
- Make the most of social media: Many real estate agents might have a Facebook business page but they may not be using it to its maximum potential. Real estate agents need to study the Insights tab on their page to find the demographics of their followers, as well as details such as which time the majority of them are online. They can then use this information to create interesting and engaging content that is tailored to their audience. Agents should also use the Invite Email Contacts function in the top right hand of the business page so they can get maximum number of likes.
- Stay up to date with the latest technology: With 30 million Internet users and 15 million smartphone users around the country, real estate agents cannot avoid the digital revolution. They should make the most of mobile internet platforms and create a strong social media presence on channels such as Facebook, Twitter, LinkedIn and Google Plus. Brokers need to make sure that they go beyond just buying a tablet and smartphone: they also need a great data plan so they can go paperless as much as possible.