Men traditionally rule the startup world. Particularly when it comes to technology startups. However, an increasing number of women entrepreneurs are driving business innovation in the emerging markets.
While there are still gender challenges, women in the emerging markets are overcoming obstacles to break through the glass ceiling. As these developing countries advance technologically, and become increasingly startup-savvy, women are helping to revolutionize the business landscapes in Africa, Asia, Latin America and the Middle East.
And it’s not only individual businesses that are affected by the presence of women at C-level. According to a recent report from EY, tapping into women’s economic potential could have the equivalent effect of an additional one billion people in business and in the workforce.
In the Middle East, significant change is underway. Currently, over a third of startups are founded by women – with females fighting against common stereotypes to achieve business success through female-run companies. These women are independent, young, well-educated, and increasingly tech-savvy. One such example of this is WOMENA, a Dubai-based network which comprises high net worth female investors.
From managing directors, to frontend developers, co-founders to product managers, global real estate portal, Lamudi, employs women from all over the world to lead its international teams. Lamudi Philippines was founded by young female entrepreneur Jacqueline van den Ende, who was invited to speak at the Asia CEO Young Leaders’ Summit earlier this year.
According to van den Ende: “Women are standing up and demanding the global business stage. I believe that as women in a male-dominated environment, we are in a position of strength; we have the power to bring something unique to the table, to create a motivated and collaborative company culture, and to educate and encourage other women to embrace entrepreneurship.”
“The business world in the emerging markets is changing every day. There is huge potential for women to break down barriers and overcome the obstacles to success, whether in technology, real estate, finance, or any other male-dominated sector. In so many developing countries, well-educated, tech-savvy women are stepping up to drive innovation and business growth,” concluded van den Ende.