Starbucks have world largest coffeeshop chain around the world. now it open it first store in Bombay, India.
Opening ceremony was held in bombay , india on Friday, 19th October 2012. Starbucks come in India with a local partnership of Tata group. Economist estimated that india coffee market is more than $230 Million per year and where starbucks compete with indian largest coffee store Coffee Day,who have more than 1300 stores in entire india.
TechnoPark, New delhi consultancy company predict that is growing industry with 10 to 20 % and after five years(2017) it valued at around 410 Million.
“The size of this market is one of the largest in the world for Starbucks, so we’re coming here with a very large appetite in terms of overall growth and investment,” said Schultz, though he did not go into detail on the company’s growth strategy.He said the comparisons with China, in which Starbucks has around 700 mainland stores, weren’t quite apt.
“We’ve been in China for 13 years, we have 700 stores on the mainland, and around 1,000 including Hong Kong and Taiwan – we’ve invested years of doing business there, and unlike India, there we had to educate the consumers,” he said. “The wind is at our back in India…the awareness of Starbucks is higher here than any other market that we’ve never entered.”
Cappuccino will cost Rs95, while a venti caramel frappachino will run customers Rs200