After the arrival of internet shopping stores, retail shopping malls and markets have been going to dissolve. Although some of the stores have big name, but it is considered that future of the web store and online shopping is very bright. After the first initiative in the evolution of e-commerce in 1979 till now, eBay and Amazon has become the most dominant networks in e-Commerce industry.

In the early days, the process of transaction was too slow. But nowadays, internet shopping stores are in vigorous competition with traditional retail stores worldwide. This gain in internet shopping has developed e-Commerce system by leaps and bounds.

Today, 77% population of developed countries is connected with internet. This high tendency towards internet is promoting the tendency of digital lifestyle. Modern generation is not careful to share personal details online. Therefore, this internet usage coupled with sharing personal details has made online shopping more usual for buyers and retailers.

In Pakistan, internet shopping stores are no more things of days gone by. However, Pakistani professionals have started experiments in the IT industry that brought small web stores on the face of home shopping vigorously. The major problem in internet business is the transaction criteria which did not get significant changes and progress. The transactions via credit cards are still facing many issues as most of the people in Pakistan are not using credit cards. The logical and ultimate solution for payment is the bank transfer only. Payment on delivery is also being used widely when buying orders have made on the call.

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A large number of online shopping is enjoying call-order forum for internet stores by proving details like contact number, address and catalog. This is the only way of getting most convenient services of web stores without using credit cards. Small web stores are selling electronics, mobiles, cosmetics, cameras, household and gadgets. Such kinds of products are extensively popular and successful in Pakistan and provided the course of establishing more web stores. and Zeesol Store are some of the famous internet shopping websites which started their business on a very small scale but at present, these web stores are getting a large number of sales. The internet shopping through these websites has paved the way of many other small web stores and sellers in Pakistan which have a wide range of fashion, electronics, cosmetic s and books. At this time, the consumer demand is gradually growing at small web stores as credit card holders are also increasing in Pakistan. In spite of the growth of internet shopping, the majority of target population still does not have access to internet stores due to the issues of payment and inherited doubt approach towards web stores.