Mobilink has always been at the service of the Pakistani nation, as the first mobile service provider of Pakistan. Mobilink has partnered with Waseela microfinance bank to mark its entry into the branchless banking segment. The innovative product parcel of Mobicash gives the people of Pakistan complete financial liberation that they have always wanted in life.

With Mobicash, customers have access to the simplest way to conduct their financial transactions, whether they are related to paying bills, sending/receiving money within Pakistan, purchasing top ups for their cell phones (Jazzload).

The limitless boundaries, no more waiting in long ques, post offices or even banks, is all possible through Mobicash to serve you at your convenience. Any person can use Mobicash services by visiting their nearest Mobilink franchise, customer care center or Mobicash retailer.

Approved by the state bank of Pakistan, everyone can enjoy secure branchless banking services through Mobicash with instant transactions.

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Mobile Financial Services

Mobile financial services is a term used for performing, financial transactions, financial payments, balance checks and other banking transactions through a mobile device such as mobile phones.

The aim of mobile financial services is to target the 82% of the unbanked population of Pakistan and convert them into banked population as well. This means introducing them to mobile accounts where they can pay their bills, transfer money, receive money and all the while do it conveniently, at the flick of a few buttons on their mobile.

Mobile financial services is an evolving field and highly regulated by the state bank of Pakistan, this field looks like a strong contender to revolutionize the current way in which banks operate in Pakistan and provide individuals with a great deal of flexibility to perform their financial transactions.


Mobilink is Pakistan’s leading provider of voice and data services. With over 36 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. Mobilink continues to innovate through cutting-edge, state of the art technology, the strongest brands, the largest portfolio of value added services, a broadband carrier division providing next generation internet technology as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan. Mobilink has already invested over US $3.9 billion in the country to date and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 140 countries.


As a responsible corporate citizen, Mobilink offers a range of socially inclusive products and services dedicated to enhance access to information. Through Mobilink foundation, the company supports education, health and environmental initiatives and promotes sustainable business practices.

Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid (Jazz & Jazba) solutions to our customers. Compared to our competitors, both the postpaid (Indigo) and prepaid (Jazz) brands are the largest brands of their kind in the Pakistan cellular industry.


Waseela Microfinance Bank

Waseela Microfinance Bank Limited (WMBL) is the 10th licensed microfinance bank in Pakistan by State Bank of Pakistan under ‘Microfinance Institution Ordinance 2001’ and is 6th bank having nationwide operating mandate. WMBL started its operations on May 2, 2012.

Orascom Telecom Holding S.A.E (“Orascom Telecom”) is the major sponsor of the Bank and is the owner of Pakistan largest mobile phone operator (Mobilink) having more than 35 million subscribers all over Pakistan.

WMBL is uniquely positioned to leverage the new SBP policies and directions to create a game changing business model that would have a transformational impact on the financial services sector in Pakistan. The combination of a WMBL with Mobilink, having largest established nationwide retail distribution muscle, would go a long way in filling the gap in the market identified by the SBP.

WMBL will capitalize on the distribution network of Orascom Telecom’s mobile operations in Pakistan, by making use of its database and relationship with over 35 million customers in Pakistan, as telecom access will be used as the focal point to effectively allow customers to use financial services.

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WE serve low income wage earners and self-employed micro- business owners in rural and urban parts of the country with the support of a strong and competent management team. In addition, women entrepreneurs and small scale farmers will be provided with micro loans at competitive rates to increase their quality of life.

WMBL endeavor to provide conducive branchless banking to its low end and untapped market segment and is using Mobilink as a super-agent for branchless banking. With the vast agent network of Mobilink and clearly defined structure of its agents, the branchless banking initiative seems to be promising one and is forecasted to perform well by bringing banking to the doorstep of customers and increasing customer convenience to access his funds in a more efficient and secured way.


Banking on your mobile phone


To set standards of excellence in microfinance and related services including branchless banking and to achieve exceptional values for our shareholders and employees.

Core Values

  • Equal opportunity
  • Ethics
  • Innovation
  • Equitable growth
  • Integrity


Money Transfer

Now, it just takes a few minutes for you to send and receive money to and from your family and friends using the services of Mobicash. Any person in Pakistan with a need to send or receive money can use this service by visiting the nearest Mobilink franchise, customer care center or Mobicash retailer.

Be it a person working in urban area wishing to send money back home to his parents based in rural areas or parents with a need to send money to their child studying in another city, this simple and reliable service ensures that their money reaches on time.

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Product Features

  1. Any person with a valid CNIC can send or receive money.
  2. Any person being a subscriber of any network can use this service.
  3. A SMS message will be sent to both the sender and receiver as soon as they send or receive money.
  4. Money can be sent and received from any Mobilink franchise, customer care center or Mobicash Retailer.
  5. Money transfer can be done anytime, thereby saving your time.


Bill Payment

Mobilink introduces the most convenient and simple way yet to make your bill payments. Through Mobicash’s bill payment service, you will be able to pay your electricity, gas, telephone, water and Mobilink indigo bills at any Mobilink franchise, customer care center or Mobicash retailer.

Product Features

  • Pay everywhere, anywhere: Now you have the choice of easily paying your bills through the vast network of Mobilink franchises, customer care centers or Mobicash retailers. Visit your nearest Mobicash agent to pay your bills with the convenience you have always wanted!
  • 24/7 availability: Mobicash services are available 24/7 so you can pay your bills at any time of the day or night, 7 days a week from all Mobilink franchises, customer care centers or Mobicash retailers.
  • Guaranteed secure process: All bill payments are fully secure and protected. You will receive a confirmatory SMS of the successful payment of your bill authenticating your transaction.