Q1: What inspired you to do your own fashion show?
We were dealing in formals and semi-formals and getting quite a good response so it was high time we did our fashion show in bridals and take the brand one step ahead.
Q2: Tell us about your collection: Ode to Sophia.
Our collection is based on Baroque time period. Major inspiration is from two paintings of Baroque time period which signify romance and royalty. Romance is depicted using flowy hemlines and royalty with luxurious fabrics and embellishment.
Q3: Your collection is based on the Baroque era: how did you come up with the idea of basing your clothes on time time?
The royalty and grandeur of Baroque time period has inspired me for quite a long time so I wanted to use the elements from that time period in my bridal collection.
Q4: The Baroque era was a time of grandeur and opulence: are you using luxurious fabrics in your designs to impart this feel?
A variety of fabrics has been used in these collections ranging from pure silks to satin, chiffons and velvet trimmings. The overall look and feel of the collection is luxurious and opulent which is why we have opted for rich fabric edgings, laces and nets to add a whimsical, romantic element to the designs.
Q5: Describe the cuts you are using in the collection.
The cuts are voluminous with flowy hemlines and lots of layering.
Q6: Is your collection based on formals or bridals?
Q7: Do you plan to do more fashion shows in the future?
Q8: Do you think it’s important for a brand to participate in fashion weeks?
Fashion weeks are essential in helping a designer develop a strong footing for herself and to give the media, critics, buyers and customers get a look at what is coming up for the next season. Apart from that fashion shows give a tremendous marketing boost to any brand.
Q9: Where do you see Teena by Hina Butt in the next 5 years?
All fashion accessories under one roof i.e. TEENA
Q10: You began as a pret brand: but now you seem to be mainly doing formals. Has your focus shifted?
Yes, that’s right. Our focus has shifted to formals due to increased customer demand as we were getting a very good response for it.