While analysing the effects of political turmoil, taxes and protests on Pakistan property market in 2014, it is hard to believe that real estate is the most promising investment sector of the country. It seems like the sector remained stagnant for most of the year and property business in all leading cities did not show any significant activity. However, a close focus on the number of search queries received at HomesPakistan regarding properties in Lahore and sale purchase activity reveals that a lot is happening there.

Addition of new societies springing up in the outskirts of city and extension of phases in existing societies indicate ever growing interest of serious property buyers and investors in Lahore real estate market. Another significant reason of continuous activity in Lahore is that investing in newly launched residential societies is far easier as properties and plots are available there on easy instalment plans. Therefore, people from surrounding semi-urban cities find it a lucrative opportunity to buy property there and migrate to provincial capital. Despite the fact that easy payment plan has triggered the demand of properties and plots in these newly developed residential societies but the fact remains that few societies have captured top position in popularity chart since inception without offering any such payment option.

One such residential society is Defence Housing Authority (DHA) Lahore that has grown tremendously since its launch (From Phase-I to Phase-IX) and undoubtedly has become the most popular residential society with lucrative investment opportunities in Pakistan. It is also considered as a posh society equipped with world class facilities and amenities to provide a luxurious lifestyle to elite class. Besides offering lavish and deluxe lifestyle to the dwellers, the society manages to attract genuine property investors as well to invest their hard earned money. It is widely believed that the reason behind continuous increase in prices of properties and plots in DHA Lahore is investment made by local and overseas Pakistanis.

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With expansion from Phase-I to Phase-IX, DHA Lahore has been known to offer extensive investment opportunities in plots and properties alike. Homespakistan.com, the best property portal in Pakistan, notes the online search trend of DHA Lahore in 1st Quarter of 2015 based on the number of queries recorded at the website for properties and plots in DHA Lahore against the total searches made for properties or plots in Lahore. According to search queries data collected from the website, DHA Lahore has become the most searched residential society in the city in Q1.

It has been contributing positively in city’s realty market and known to offer the most lucrative investment opportunities in the city. Experts believe that DHA is and will always be the best real estate investment option in Lahore and escalating number of search queries on Homespakistan.com regarding DHA Lahore indicates that property transactions will keep increasing there, giving further surge to the prices of properties and plots in DHA Lahore. Therefore, if you have enough finance to back your purchase, you must consider investing there now in order to reap benefits later.