Bank Alfalah has recently signed an agreement with American Express. Under the strategic partnership, Bank Alfalah will be allowed to have exclusive rights to issue the Centurion line of American Express Cards. Bank Alfalah will issue several American Express products and services, and will also acquire merchants to assist in providing superior customer experience to both, consumers and corporations in Pakistan.
Bank Alfalah is currently the largest card issuer and acquirer in Pakistan. It has a premium network of card members and is a trusted partner for many nationwide card merchants. American Express is one of the world’s biggest and respected banking brands with core attributes of quality and security. It is dedicated in maintaining its relationships with banks and financial institutions in over 150 partnerships spread across 128 international markets.
Atif Bajwa, President and CEO, Bank Alfalah said:
Bank Alfalah and American Express share an incredibly strong commitment to delivering the highest levels of customer service, innovation and value to our customers.
The Bank has never lost sight of the important role we play in the lives of our customers. This partnership will help us provide industry-leading benefits, access to unique experiences, and global customer care to our customers.
In the ceremony for the deal, Y.C Koh, President of Card services Asia for American Express commented on the deal saying
Pakistan is a dynamic market poised for growth and presents many opportunities, especially in the financial sector. The partnership with Bank Alfalah marks a major milestone for us and we look forward to a long and successful relationship.
I hope that American Express’ global expertise in the Cards market space coupled with Bank Alfalah’s strength in the local banking segment shall drive success for both the partners. And, I am sure that Bank Alfalah’s local reach and power will help connect businesses in this market to over 100 million American Express Card Members around the world.
The partnership Between Bank Alfalah and the global services company, American Express, will help provide pioneering payment and travel expense management solutions for both individual consumers and businesses in Pakistan. The deal will also help both companies to expand their network across Pakistan.